Social media is arguably the most powerful way to transmit your message around the world in seconds. From the moment you think it, you can type it, speak it, video it and within the blink of an eye your message is online for anyone to read, listen to or watch.
If you want to be seen, social media is a great way to publish news about yourself and your business. Writing a post about taking on a new employee, launching a new product, or attending an event, are popular messages to broadcast.
As soon as your post is online, your message is instantly available to people in your circle of friends and connections. Using relaxed privacy settings, friends of friends can view your posts and, if you choose, your message can be broadcast to the world at large.
But, keep in mind your posts aren’t the only posts on the Internet. How will someone see your news above your competitor’s news? Why would someone want to follow your company? How will it benefit them?
If you want to be remembered, it’s important to keep posting new items, new stories and new news that your viewers can absorb. It takes time to remember someone and even longer if there are lots of things to remember at once.
With the quantity of information online, to be remembered takes consistent effort to keep your message at the front of people’s minds.
It’s no longer enough to post once a month as your message will be seen by several people, then pushed further down in their memory as new content from other people supersedes your message. Even posting once a week is having a limited effect for many businesses.
Building up a loyal following takes time and each time you post, the content must add value to the reader, the listener or the watcher. It must inform or entertain. Or both. You may remember the last video clip you watched, or the last Live you watched. Or, as quickly as you watched it, the content perhaps made you think or laugh, and then it was forgotten.
So, the consistency of posting then becomes important. Creating a post a day across different platforms is the consistent way to keep your message at the top of people’s minds. If they need a window cleaner, they’ll think of you. If they need a new car, they’ll think of you. Or an accountant, web designer, solicitor etc. they will think of you. Social media is available for every type of business.
If you don’t think you have enough news to share or are concerned people may find what you do boring, this isn’t the case. There is always something to write. It could relate to trending news, or an anniversary, or to something that’s happened in your working day. Your daily post could mention upcoming events, promotions, awards, functions, legislation changes, motivational quotes.
Anything that could be of value to your audience is worth posting.
But creating content isn’t everyone’s cup of tea. This is where I can help you with the writing and scheduling of your social media to free up your time for the things you want to do. Creating interesting, quality content and scheduling the consistent release of new news and information is a simple way to add lasting value to your social media presence.
Launching this month, I am happy to share my new service called “A Post A Day” which is available to individuals and business owners who want to enhance their social media presence with consistent quality posts every day.
For more information and details about signing up for a trial, please visit https://getfocus.guru/a-post-a-day or call me on 07756 772950 and I can answer any questions about this exciting new service available for your business.