As 2020 begins so does the marketing cycle. For many business owners it can be confusing to know where to start. What should you spend your budget on? How do you get the best value for money? Should you spend big on printed material, or social media, on networking or referrals? These are some top tips:
Print marketing is still one of the most cost-effective and versatile ways you can market your business. Think beyond postcards and flyers. Today’s print marketing includes your message printed on anything from tshirts, caps, mugs, pens to billboards and more. It includes adverts in magazines and newspapers. It includes advertising on the side of a car or a bus. If you can think of it then it can be printed. Print is one of the most personal and powerful marketing methods and it’s here to stay.
Another marketing method that’s greatly underutilised is social media marketing. A grey area for some business owners who worry their message won’t get taken seriously, or they think it gives staff an excuse to “waste time online”. But this is far from the case because whether we like it or not, we all use social media to find out about events, products and activities. We like and comment, share and tweet. With a little effort, posts can go viral, and end up across the world in seconds.
If you have the courage, face-to-face networking is an excellent way to promote your business. When you stand up in the room with the opportunity to say who you are, what you do, how you can help and who you’re looking to meet, the world opens up much wider than the 10, 20 or 100 people in the room. With a “face behind the product” other networkers can easily understand what your company does and recommend you to their colleagues and connections.
This leads into the fourth of the best ways you can market your business in 2020 which is through using genuine referrals from people who know you and your company. If you have succeeded with your print marketing, social media and networking, then the recommendations and referrals will come. Remember, giving a referral is just as important as receiving a referral. Everyone wants to feel valued. With a little planning you can introduce incentives to encourage people to talk about your company and refer business to you.
These are four valuable ways you can market your business in 2020. It’s important to keep your message positive and visible using a variety of different marketing methods. For more information on how to market your business, visit http://getfocus.guru/a-post-a-day.