Focus Guru Power Hour Mailchimp Training – Make Your Mailshots Work For You!
Sending a personalised email is still one of the best ways to communicate with your customers. Whether you want to talk about a new product or service, relay industry news or share a special offer, sending an email gets your message directly in front of your customer at any time of the day or night.
There are several ways you can set up an effective mailshot and through Focus Guru, I recommend using Mailchimp, the easy-to-learn software that gives you full control of your mailing list. You can create emails to go to every customer, or set up custom tags, for example to email people you met through 4Networking, or at a trade show, or those who haven’t bought from you for a while.
“I was really impressed with Rachael’s knowledge of Mailchimp and how she helped make it really easy to keep in touch with my customers.” – Jenny Leggott, Transcend Zero
A number of my clients are using Mailchimp to send out a weekly newsletter promoting their services and announcing time-limited special offers. The response rate is excellent and Mailchimp includes a comprehensive dashboard so you can see at a glance how many emails have been opened and who has clicked on your links.
Armed with this level of detailed information, follow up messages can be sent, phone calls can be made, deals can be done, and sales can come flooding in. In your Focus Guru Power Hour covering Mailchimp Training, I show you from start to finish how you can make the most of your list of business contacts.
How does it work?
In your Focus Guru Power Hour, I’ll show you how to set up your Mailchimp account, or if you already have an account, we’ll start in the “Contacts” section. I’ll help you add your contacts and tag them in appropriate categories, which will be used time and time again to match the right contacts with the content you want to share with them.
For example, if you have 1000 email addresses, you can sub-divide your contacts into places where you’ve met, or services they are interested in, by location, or any demographic you choose. Sending relevant content to the right people will automatically increase your read response rate and reduce unsubscribe requests
We’ll run through a test email and then set up a real-world campaign so you can begin using Mailchimp straightaway. Or you can schedule your email if preferred. I’ll show you how the Mailchimp Scheduler enables you to send emails at your chosen time, on your chosen day.
Following the Focus Guru Mailchimp Training Power Hour, some clients choose to send their emails using the scheduler, for example regularly emailing their targeted customers first thing on a Monday morning. Others prefer to only send emails when something happens in their business or business sector.
The final step is the analytics, where I show you how to analyse and act on the response from your email campaign. This is where you can assess the effectiveness of your email. How many people opened your message? Who clicked on a link? What happened next?
“I’d definitely recommend the Focus Guru Power Hours to anyone who wants to learn more about Mailchimp and set up their own campaigns.” – Jenny Leggott, Transcend Zero
If you would like to book a Focus Guru Power Hour on Mailchimp Training, please contact me on 07756 772950. I also offer Focus Guru Power Hours on using Zoom, Hootsuite, online calendars, plus building organisation, networking and accountability. Let’s get started!
Rachael Chiverton, Focus Guru – Giving You Your Time, Your Way