Do You Follow Up 121 Or One To Many?

I’ve talked lots about the benefits of following up after networking meetings and I’d like to share two different strategies to help you make the most of your follow-ups without experiencing overwhelm or getting distracted by…Squirrels!

Ban the Squirrels, take back control
Ban the Squirrels, take back control

When I attend a new networking meeting, I know I’ll meet around twenty people each time. Over the course of a week I might meet over a hundred new people plus catching up with people I’ve already met. Without a proper follow-up strategy in place it could be very time consuming and difficult to keep track of who asks for more information and who wants to order from me.

If someone doesn’t want my services or need them right now, I can also keep track of potential opportunities where I can recommend that person to speak with other people that I’ve met networking. An example of this would be recommending a mortgage advisor or removal company to someone looking to move home or office, or a mechanic to someone who needs help with their car.

Having lots of networking contacts helps you become a problem solver, simply by connecting people together who might not have met each other. To make the most of your contacts, it’s important to follow up with them regularly, adding value with each conversation.

I attended Rachael’s Follow Up training session and afterwards I felt motivated and immediately implemented some of the things we discussed. I will be back to carry on and will book a further Follow Up session!” – Liz Johnson, Pet Health and Welfare Specialist

There are two main strategies for following up and these are 121 Follow Ups and One To Many Follow Ups. They each have value and can be used successfully depending on how much time you can invest in your follow-ups and how you prefer to carry out your follow-ups.

121 Follow Ups

As the name implies, you’re following up one to one, you and the other person. This is a great way to continue a 121 meeting and find out more about the other person. It offers you the chance to get to know someone better and consequently find out if they want or need what you do, or whether they can be someone you can recommend or refer to another of your networking contacts in the future.

In my Focus Guru Networking Follow Up Power Hour I talk more about the power of 121 Follow Ups and how you can implement technology solutions to make your follow up process simple and stress-free.

One To Many Follow Ups

A “One To Many” follow up typically involves a generic message talking about what you do and how people can find out more. You can also include a call to action and a special offer or a time-limited offer, as well as your website and social media links.

One of the most successful ways to do this is to address a problem your contacts might be having and show them how your product or service can remove the problem and/or the cause of the problem. You can write this in the content of your message and track which of your contacts opens the message and what they do next. With many mailing list solutions you’ll also have access to see whether they click on the links inside your message as well.

I cover making the most of your message tracking information in my Focus Guru Power Hour and highlight exactly how important it is to know your numbers when carrying out a methodical follow-up process to maximise your time, energy and resources when following up.

Rachael led the session well and is a patient teacher. I recommend giving one of these informative sessions a go.” – Liz Johnson, Pet Health and Welfare Specialist

To book your Focus Guru Power Hour, please find the next one that suits you here and book your place today.

Rachael Chiverton, Focus Guru – Giving You Your Time, Your Way

www.getfocus.guru

Do You Know Your Numbers?

Do You Know Your Numbers?

How much did you make last month? No, I’m not asking you to tell me how much, I’m just curious to ask if you know your numbers and if you know why knowing your numbers is really important. At Focus Guru I help small business owners learn the best way to keep track of the important numbers within all areas of their businesses.

Do You Know Your Numbers?
Do You Know Your Numbers?

Perhaps the most obvious place to start is in your accounting software, Excel spreadsheet, or pen and paper notebook, to see your incoming sales and outgoing expenses. I work with clients to help them identify their absolute minimum income to survive. Then I ask them how much their dream income would be and what they would do with it.

  • Absolute Minimum Income
  • Dream Income

These figures are usually easy to identify but it’s surprising how often they can be overlooked. I recommend checking your outgoings as much as your income as often there are savings to be found. For example, a Focus Guru client changed their utility supplier and saved hundreds of pounds over the year. This wasn’t a sale. It wasn’t generating money. It was being savvy and cutting back on unnecessary overheads by breaking away from an uncompetitive supplier.

  • Check Your Outgoings
  • Find Hidden Savings

Compare and contrast your numbers

I also recommend comparing and contrasting your numbers. I cover this in more detail in my Focus Guru Power Hour, however the principle behind this is to work out your numbers for each month and compare this month with last month and with this time last year. Don’t put your head in the sand! If you spot a problem, that’s a good thing. Problems can be fixed but if you don’t know what’s going on, that’s when small problems can become big problems.

  • Know Your Accounts Numbers
  • Also Know Your Business Numbers

In the Focus Guru Power Hour I talk about knowing your business numbers. These can be anything from how many customers you target, how many 121 follow-ups you do, how successful each meeting is for your business, and much more.

Networking numbers are key to return on investment.

Do you know your conversion ratio from your networking 121s? Do you know how many phone calls you need to make to generate a sale, or to recover a debt? Do you know how many people visited your website last month? Do you use Google Analytics in your business?

These are just some ways you can use the numbers in your business to identify strategic solutions to generate more sales, or even to streamline existing processes. If it can be measured it can be monitored, and if it can be monitored then it can be adjusted as and when needed.

Knowing your numbers isn’t scary! It’s one of the best business tools you can invest your time in learning. In my Focus Guru Power Hour I give you tuition and training and uncover the most important numbers within your business. Your numbers might be accounts or sales related, or they might be based around how many social media posts you create, or how many hours you work in the week.

Every business is different and that’s why knowing the numbers which relate to you and your business is so important. I’ll help you become more confident in knowing your numbers in the sixty minute Focus Guru “Know Your Numbers” Power Hour.

To book your Focus Guru Power Hour, please find the next dates here  and let’s get started.

Rachael Chiverton, Focus Guru – Giving You Your Time, Your Way

www.getfocus.guru

Do You Know Who’s Watching Your Business Social Media Posts?

Do You Know Who’s Watching Your Business Social Media Posts?

Are you aware of your silent audience? These are people who have you as a LinkedIn connection, Facebook friend or follow you on Twitter, yet you almost never hear from them. They’re your silent audience, the people who are there, but those who don’t regularly like your posts or comment on your articles.

Who are your silent audience?
Who are your silent audience?

You might be tempted to remove these people, to delete them or block them, but I can share with you a story about how one person in my silent audience messaged me out of the blue and bought my services to help recover a debt from his customer. When I looked at his message, the last time we had exchanged messages was several years ago.

Why Me?

I asked him what prompted him to make contact and why he had chosen me to help solve his problem. He replied saying he’d seen my 4Networking 4Sight “Why I’m a Cyborg”, a presentation I deliver regularly on the networking circuit. He told me he’d read testimonials from my clients and that he wanted my help and no-one else’s. I solved his problem and I know he’s a happy customer who will recommend me for this service in the future.

When Is The Right Time?

I was chosen to provide the credit control debt recovery service for him because of my online reputation. It happened because he had a need for my service at that time. He stepped out of being part of my silent audience. It was the right time for him to contact me.

In my Focus Guru “Making The Most Of Your Silent Audience” Power Hour I help you choose the right ways to engage with your silent audience and how to bring them towards you at the right time.

Who Are You Reaching?

My good friend Stefan Thomas (The Networking Success Programme) is exactly right when he says, “you don’t know who’s watching or who you are reaching”. This means it’s even more important to keep your message consistent, to keep the same tone and language consistent, and to be the person that you portray online.

For example, if you post pictures of large houses and flashy sports cars and imply in your posts that you own them, your audience, silent or not, will find out and may change their opinion of you. So, always be you. Be authentic and you won’t need to keep track of what you’ve said because it will be part of your personality and lifestyle rather than a fake front to remember to upkeep.

Make It Easy

A bonus tip is to make it as easy as possible for your silent audience to reach you. Make sure your contact information is prominent and up to date. Make sure your website has the right information for the products and services you provide. Have you added anything new? Tell your silent audience what it is and make it easy for them to contact you.

If you would like to find out more about your silent audience and how to make the most of your social media connections, please book your Focus Guru “Making The Most Of Your Silent Audience” Power Hour and let’s get started.

Rachael Chiverton, Focus Guru – Giving You Your Time, Your Way

www.getfocus.guru

The Power of LinkedIn For Your Business

The Power of LinkedIn For Your Business

Are you making the best use of LinkedIn for your business? It’s a social media platform that, when used to it’s potential, can really accelerate the way you keep in touch with your ideal customers. From a personal viewpoint, since implementing some simple changes to my LinkedIn profile, I’ve noticed a huge improvement in engagement from my target audience.

Connections are the most important thing in business
Connections are the most important thing in business

I’d like to share some tips and help you to do the same. I cover these tips and more in my Focus Guru LinkedIn Power Hour which is available to business owners and employees in companies of all sizes and turnovers.

First, I’d like to ask why you’re choosing LinkedIn above the other social media platforms. Is it because LinkedIn has more of a “business feel” than the other platforms? Is it because you feel you need to be on there? Either way, LinkedIn is widely recognised as “the place to be” for business connections, industry news and work opportunities.

Make The Most Of Your Connections

In my Focus Guru LinkedIn Power Hour I’ll share with you how to make the most of your existing connections and how to find new people to connect with. I’ll also share the best ways to interact with your connections to make sure they know you exist and you’re “top of mind” when it comes to thinking about your products and services.

Some of your connections will be your silent audience, the people who are watching from a distance. You may never know which of your posts attracts their interest and it could be several months or even years before they need you.

An example of this is an email I received from a 3rd level LinkedIn connection. A 3rd level connection is someone who’s heard about me via two other people. They are two people away from knowing me directly. Yet, this person wanted my help with a time management issue. They got in touch and I was able to solve a problem for them. This is the power of LinkedIn!

Add Value Every Time

One of the most important tips I’d like to share is to make sure each time you post on LinkedIn you’re adding value to your audience. It could be a “Top Tips” article like the ones here on Focus Guru. It could be a “shout out” for someone who’s helped you. Or it could be letting people know about a new product or service, but not necessarily a “buy my stuff” post, which many people find off putting.

In my Focus Guru LinkedIn Power Hour I teach you not only how to add value to your posts, but also how you can add value to your connections’ posts too. It all helps to build that “Meet, Like, Know, Trust” which in turn leads to recommendations, referrals and sales.

I always say if you get one gem from any training then it is worth the time and the money spent. If you attend one of Rachael’s Power Hours, I am sure you will feel the same as me – time and money – VERY well spent.” – Martin Duddridge, Autolease Ltd.

To book your Focus Guru Power Hour, please check out the group sessions page.

Why it PAYS to have the Right Attitude

I was always taught that with “the right attitude you can achieve anything you set your mind to” and this got me thinking. What is the “right attitude”? Where does it come from? How do you know when you have it? I think you can break it down into four elements and that it really PAYS to cultivate these elements into your everyday life, at home and at work.

The four elements I identified are: Positivity, Acknowledge Achievements, You First and Start Today.

I talk about these in more detail in my Focus Guru Power Hour packages. Please contact me if you would like to hear more about my 121 support and strategies for success.

Let’s look at the four elements individually and see if there are areas you could change in your life that would make a big difference to your level of happiness and success.

Breaking down PAYS

P = Positivity

Positivity to me is being able to see any situation from multiple points of view and choosing the best outcome to think about. There are plenty of people who are never happier than when they’ve missed the bus, or who love to recount tales of when things went wrong. That’s not to say I don’t reflect on problems, but I always look for the good side and what opportunities are available. As Brad Burton, Founder of 4Networking and Now What Club, would say, “what does this make possible?”.

A = Acknowledge Achievements

With the right attitude it becomes easy to acknowledge your achievements. For many of us it might seem like you’re blowing your own trumpet, but I like to think of it as being your own cheerleader. Everyone’s level of achievements is different, and that’s ok. You might consider winning an award, filing your tax on time, or gaining a new client, as achievements. Equally, if you’re going through a bad patch, simply getting out of bed to go networking on Zoom might be your goal. I recommend writing your achievements on sticky notes and placing them in your office to remind you how good you are.

Y = You First

In the acronym, “Y” is for “You First”. You are only human and if you can’t look after yourself you won’t be able to help others as much as you would like. This might be hard for you to change if you are the primary carer or breadwinner, but I cannot recommend enough how important it is to take a few minutes out of your day just for yourself. You’ll come back to your tasks refreshed and re-energised. It will help you stay positive and be able to do more on your achievement list.

S = Start Today

It’s never too late to start making the changes to lead you towards a happy and successful place. From clocking signs of overwork and overwhelm, to making the call to make changes, there’s always time to take the necessary steps forward in your journey.

I believe it PAYS to have the right attitude. I’ve made changes in my life to use this formula on a daily basis and it works! Sharing these tips is a starting point.

“Rachael is incredibly professional, supportive and approachable.” – Sharnelle Simcock, Pumpkin PA

If you’d like to find out more about how you can be positive even when things go wrong, how to recognise and acknowledge your achievements, how to identify what’s important and put yourself first, then please book your Focus Guru Power Hour and let’s get started today.

Rachael Chiverton, Focus Guru – Giving You Your Time, Your Way

Why It’s Important To Be Yourself

There are an estimated 7.8 billion people living in the world today. It’s no wonder it feels so hard to stand out in the crowd. If you weren’t who you are, who would you rather be? I’d like to share with you why I believe it’s important to be yourself and why everyone matters, no matter how old, young, tall or small.

You might think being yourself should be the easiest thing in the world. Yet so many of us hide behind a veil or mask. We sometimes present a shadow of our true selves or portray ourselves as something we’re not. The impressions we make on others can be dictated by childhood events, relationships we’ve been in or life changes we’ve gone through.

We may be afraid of showing our true nature in case we are ridiculed, or walked over, or distanced from friends, family, colleagues or business associates. We might want to fit into a circle of friends or be visible in social media groups. To conform, we change. It could be a change in vocabulary, dialect or accent. It could be a change of clothes, car or holiday destination.

Some changes are so subtle you might not realise how far from your true self your alter ego has travelled. Just stop for a moment. Have you done anything recently that felt out of the ordinary, something you wouldn’t usually say or do? This could be a sign you’re not being true to yourself.

When you’re being yourself and when you feel comfortable being yourself, that’s when you can flourish and grow. However, if you continually supress your real thoughts and real emotions it can be draining and stressful, especially if you don’t think your opinion matters or you’re not being heard.

Being yourself means people get to see the real you. They’re not seeing a fake version of you.

Being yourself means you don’t have to act up or act down. Your true friends and clients will stick with you for who you are, not who you’re not.

Being yourself means you can set your own goals and celebrate your own achievements. You don’t have to compete with anyone else to succeed.

Eventually, if you have been wearing a veil or mask, cracks will show. It’s not possible to maintain your cover indefinitely. You will get found out. It could be an innocuous comment or a trail on social media and someone will notice you don’t own three homes and a Ferrari, even though you were adamant you did.

It’s much easier to be up front, genuine and real to begin with. Being yourself, mentally, socially, spiritually, emotionally and physically adds up to the person you truly are. If you want to make changes that’s ok, but keep being yourself.

Through Focus Guru I help small business owners find their inner image and help them to be themselves at work and on social media. I help individuals and teams draw out key skills buried under layers of veils and masks. If you would like to find out more, book a free 15-minute chat, but remember to be yourself.

Rachael Chiverton, Focus Guru – Giving You Your Time, Your Way with no Squirrels

Are You Avoiding Making Phone Calls To Potential Customers?

Does your business rely on making phone calls to sign up new customers? It’s possibly one of the easiest ways to chat with potential clients, yet many people would rather run a mile than pick up the phone.

This is where chatting through the problems with telephone calls can make a big difference.

In my Focus Guru Power Hour I explore the reasons why making phone calls as a marketing tool is often perceived as futile, forgotten, or even frightening, for some business owners and their employees.

Are Phone Calls Futile?

A client recently said to me they don’t use the telephone to follow up enquiries because it’s a waste of time, that no one answers the phone anymore, they don’t know what to say if they have to leave an answerphone message, no one rings them back, etc. We chatted about their phone call strategy and how to include phone calls in their daily routine.

I recommend allocating a portion of your day to picking up the phone, especially if you’ve recently been to a networking meeting when your company, products and services will be fresh in someone’s mind. Just as you’d rehearse your 40 second introduction, I recommend having a short sentence or two ready in case you have to leave a message. You’ll be surprised at how many calls are returned and how successful phone calls can be.

Are Phone Calls Forgotten?

With social media readily available, the idea of actually making a phone call might be a long way down your list of methods to make contact with customers. Unlike messages, texts and emails, a phone call is one of the quickest ways to reach someone and a great way to get an instant answer.

I recommend aiming to make 5 to 10 phone calls each day. Some calls might be 40 seconds leaving a voicemail. Other calls might take 10 minutes or longer. If you can prepare a list of questions in advance to ask your potential customer then you’ll be able to guide the phone call and draw it to a conclusion, perhaps with a sale or a referral.

Are Phone Calls Frightening?

It’s not unheard of for someone to be scared of using the phone to speak with potential customers. Fear of rejection and fear of failure are common reasons why people are reluctant to pick up the phone. If you’ve just started a new job and are worried about speaking with long-standing clients, or if you don’t know answers to product or service questions, you might prefer to send an email or social media message, and that’s ok.

But, if you can conquer your fears, then there’s a whole world of potential customers out there. I recommend standing up to make important phone calls, to take a sip of water before you dial, to speak slowly and clearly and remember to breathe. Another tip is to reward yourself for small wins. Remember, making 1 phone call is a big achievement.

To find out more about using phone calls in your marketing strategy, please contact me for a free 15-minute no obligation phone call to chat about you, your company and what you would like to achieve. It’s easy to use phone calls as an effective sales tool. Let’s get started!

Rachael Chiverton, Focus Guru – Giving You Your Time, Your Way with no Squirrels

Are You A Confident Networker?

Would you describe yourself as a “confident networker”? Are you someone who looks forward to going to networking meetings, or do they fill you with dread? Just like Sales or Marketing, Networking is a skill you can learn, refine and upgrade throughout your career. At Focus Guru, I work with business owners and employees, teaching key networking skills that make a real difference.

Be a confident networker online or off line
Be a confident networker online or off line

Most people have been to a face-to-face networking meeting at some point. Whether it was through choice or recommended by the boss, you might have found yourself attending a sitting down breakfast meeting or a “mix and mingle” walk around the room meeting. While sitting and standing networking have pros and cons the key networking skills remain the same.

In my Focus Guru Power Hours I cover the key networking skills in more detail, however these are my Top 5 Tips for building confidence when attending online or offline networking meetings.

5 tips to being a confident networker

Tip 1 – Know Your Product Inside Out

It might seem obvious but having detailed knowledge of your product or service is essential to ward off difficult questions or embarrassing pauses. If you are asked something unusual, a tip is to thank the person for their question, say you’ll need to research the answer, make a note so you remember after the meeting, and send them the answer at the next available opportunity. It can also help to have a handful of “set phrases” you can reel off to answer common questions.

Tip 2 – Stand Tall And Project Your Voice

If you’re sitting down, stand up when it’s time to deliver your 40 seconds introduction, and speak a little slower and a little louder. This makes sure you have everyone’s attention. It also helps those who are hard of hearing or lip reading. If there are other conversations going on, it ensures your message gets through. In online meetings, it pays to do a sound check on your microphone before the meeting starts and always remember to unmute yourself before you speak.

Tip 3 – Smile And Be The Positive Person

A genuine smile goes a long way in networking circles. Being known as a positive person goes even further. Life is tough and running a business can be even tougher, but if you can share a good news story, find something cheerful to say, make a compliment, or even deliver a “good morning” with a smile, you’ll find people are drawn to you. This forms the “Meet” and “Like” in the 4Networking mantra “Meet, Like, Know, Trust”, the foundation of friendships and business relationships.

Tip 4 – Involve Others, Even Your Competition

A confident networker isn’t scared of the competition. Even if you’re a travel agent and there are three other travel agents in the room, it’s not a problem. The confident networker sees the competition as an opportunity for collaboration, outsourcing surplus work and taking on new clients. You might want to mention another networker in your introduction, someone you’ve helped or who’s helped you. It shows you are a well-connected person, a “go-to” person, which again draws people towards you.

Tip 5 – Look For Your Target Customers

While you’re waiting to talk about your business, listen carefully to how the other networkers introduce themselves. Is there an opportunity lurking in their 40 seconds? I recommend making plenty of notes about who you’d like to speak with, either in the meeting or afterwards. If you sell books to children, who are the parents in the room? If you deep clean houses, who are the estate agents or landlords in the room? If you’re an accountant, how many people will need to submit tax returns this month? From working with clients in different industries over the years, I know this tip alone has brought in many new opportunities for them.

Bonus Tip – Follow Up

I cannot recommend following up enough. It’s the key to forging friendships and the foundation of business relationships. A simple email after the meeting, a text message or a phone call, is all it takes. If you would like help organising a structure to your follow-ups, installing a CRM system, or simply having an Accountability Partner to make sure you do your follow-ups, please contact me and I’d be happy to help.

I offer a free 15-minute chat to talk about what you want to achieve from networking with the opportunity to follow this up with a Focus Guru Power Hour tailored to your needs.

Book your Focus Guru Power Hour now and let’s get started.

Rachael Chiverton, Focus Guru – Giving You Your Time, Your Way with no Squirrels

New Business Process have you implemented one?

Starting a new business can be a complicated minefield, especially if it’s your first business venture after a lifetime of employment. You’re setting things up from scratch and no-one’s telling you what to do, how to do it or when. A new business process is a structured way to start your business the right way.

A Focus Guru Power Hour will help you get the right processes and procedures in place.

To help new business owners, especially those starting MLM businesses. I can provide a no-nonsense look at effective and proven strategies to manage your productivity, energy and time. I’ll help identify your time thieves, brain drains and squirrels.  I will show you software and tools to make the most of your working hours. Not sure what I mean by Squirrels, then check out my blog “Squirrel! Squirrel! Squirrel! How to Beat Your Distracting Squirrels

I give you control of your time, freeing up hours so you do the things you really want to be. It starts with the “Right Attitude”.

New Business Process – Right Attitude

I believe everything starts with the right attitude and it comes down to the way that you speak to yourself. If you say, “it’s too difficult” or “I haven’t got time” or “I’ll do it tomorrow”, your brain listens and the task becomes more difficult, time consuming or never gets started. Equally, don’t listen to the nay-sayers and negative people who, if you let them, will erode your positivity.

The right attitude starts with confidence and self-belief.”

New Business Process – Track Your Progress

Almost anything within your business can be tracked, monitored and adjusted where necessary. At Focus Guru I help business owners track everything from tasks, to time, to sales, marketing and accounts. Everything is measurable eg visual charts / graphs gives you an overview of your current and projected workload and finances. Would you like to know how much time you give your number one client each month? Or whether you’re on target for this week’s sales? I can show you software tools and apps to measure your progress and I will work with you to help you stay on track.

Without tracking, how do you know how you’re doing?”


Outsourcing

It doesn’t matter if you’re just starting your business or have been running multiple companies for years, at some point you’ll find you can’t grow while trying to do everything yourself. You’ll either run out of time, or energy, or both.  At the same time the quality of the products or service you’re providing may suffer. Consequently your customers may leave to go elsewhere. I work with business owners to identify key areas that can be outsourced. Review and set up safety nets.  You will see how much you’re saving in time or money compared with doing the tasks yourself.

Never outsource something you don’t know how to do yourself.”

Not sure how you could chose what to outsource, check out my blog “How A Time Intensity Grid Will Help You Choose What To Outsource

These are just some of the tips I give you in the Focus Guru Power Hours. If you’re starting out in business or fancy a fresh look at how technology could save you time and money, please book in a free 15 minute call.

Rachael Chiverton, Focus Guru – Giving You Your Time, Your Way with No Squirrels

How To Follow Up Your Networking Meetings Efficiently And Effectively

How many times do you go to networking meetings each week? At each meeting you’re likely to see twenty people or more. Over the course of a month you might have made over a hundred contacts. But how do you know who will buy from you? Do you need a Focus Guru Power Hour to help build an efficient and effective follow up system?

It’s not as complicated as you might think. Some of the clients I’ve worked with are amazed how easy it is to connect with people from meetings they attended today, last week or even last year. It’s never too late to follow up.

If it’s that easy, why don’t more people do it?

If it’s that easy, why don’t more people follow up after a meeting? Have they sold a product or service to everyone in the room? Has everyone bought from them already? Are they too busy? Or are they procrastinating, thinking it’s too difficult, too complicated, or not going to make a difference?

With only a small percentage of people following up from a meeting I can guarantee it will make a difference. The simple act of sending a message, email or card to someone you met at a networking meeting shows your attention to detail and that you care about them as a person.

I explain more about this in my Focus Guru Power Hour, showing you efficient systems and software you can implement to simplify your follow up process and to make it much more effective.

These are three of my top tips to help you get started:

Follow up Tip 1 – Make a note of who was at the meeting

When you make a written record of who attended the networking meeting it’s much easier to remember who you have met. I recommend making a note of each person’s first and last name, their company name, email address, website and a summary of the products and services they offer.

If you can also collect any extra information, such as their location, dog’s name, favourite car, last holiday, or other detail, this can kickstart a conversation in the future.

Follow up Tip 2 – Connect with the attendees via social media

Don’t wait for other people to connect with you. Be proactive and send a greeting. Ask to connect with each person via LinkedIn, Facebook, Twitter or Instagram. If you don’t know what to write, try using these template messages (you can copy/paste or change the text):

Hi, It was great to meet you today. I’m sorry we didn’t get to chat in the meeting, would you like to arrange a 121 to share more about what you do?”

Or, if you had a 121 and want to continue the conversation, try this instead:

Hi, It was great to meet you today. I enjoyed our 121 chat during the meeting, and I would like to continue our conversation. Would you like to arrange another 121 with me this week?”

If you wish to personalise the message, include their name and the meeting you both attended.

Follow up Tip 3 – Be proactive and arrange the follow up call

After sending your connection requests and receiving the replies, now is the time to arrange those follow up calls. One of the popular methods for keeping control of your time whilst making yourself available for clients and prospective clients is to use an online calendar appointment booking app such as Calendly.

With Calendly you choose when you’re available and send a link for people to book your time. You may find this uncomfortable at first, but the app provides a structure to arrange your working hours. Booking specific timeslots helps you and the caller to focus on the call objectives, whether to get to know each other better, to arrange a future meeting, or to close a sale.

Bonus Tip

Remember, the follow up conversation isn’t supposed to be a sales call. The purpose is to get to know the other person and turn a stranger into a friend. If this sounds odd or unfamiliar remember the saying that “people buy from people they like, know and trust”.

If you’d like to find out more about follow up calls, how to record prospective customer details, how to set up Calendly, or any stage of the follow up process, please book a free 15 minute call let’s get started.

Rachael Chiverton, Focus Guru – Giving You Your Time, Your Way, with No Squirrels!