Do You Know Who’s Watching Your Business Social Media Posts?
Are you aware of your silent audience? These are people who have you as a LinkedIn connection, Facebook friend or follow you on Twitter, yet you almost never hear from them. They’re your silent audience, the people who are there, but those who don’t regularly like your posts or comment on your articles.
You might be tempted to remove these people, to delete them or block them, but I can share with you a story about how one person in my silent audience messaged me out of the blue and bought my services to help recover a debt from his customer. When I looked at his message, the last time we had exchanged messages was several years ago.
I asked him what prompted him to make contact and why he had chosen me to help solve his problem. He replied saying he’d seen my 4Networking 4Sight “Why I’m a Cyborg”, a presentation I deliver regularly on the networking circuit. He told me he’d read testimonials from my clients and that he wanted my help and no-one else’s. I solved his problem and I know he’s a happy customer who will recommend me for this service in the future.
When Is The Right Time?
I was chosen to provide the credit control debt recovery service for him because of my online reputation. It happened because he had a need for my service at that time. He stepped out of being part of my silent audience. It was the right time for him to contact me.
In my Focus Guru “Making The Most Of Your Silent Audience” Power Hour I help you choose the right ways to engage with your silent audience and how to bring them towards you at the right time.
Who Are You Reaching?
My good friend Stefan Thomas (The Networking Success Programme) is exactly right when he says, “you don’t know who’s watching or who you are reaching”. This means it’s even more important to keep your message consistent, to keep the same tone and language consistent, and to be the person that you portray online.
For example, if you post pictures of large houses and flashy sports cars and imply in your posts that you own them, your audience, silent or not, will find out and may change their opinion of you. So, always be you. Be authentic and you won’t need to keep track of what you’ve said because it will be part of your personality and lifestyle rather than a fake front to remember to upkeep.
Make It Easy
A bonus tip is to make it as easy as possible for your silent audience to reach you. Make sure your contact information is prominent and up to date. Make sure your website has the right information for the products and services you provide. Have you added anything new? Tell your silent audience what it is and make it easy for them to contact you.
If you would like to find out more about your silent audience and how to make the most of your social media connections, please book your Focus Guru “Making The Most Of Your Silent Audience” Power Hour and let’s get started.
Rachael Chiverton, Focus Guru – Giving You Your Time, Your Way