Mailchimp Training – Make Your Mailshots Work For You!

Focus Guru Power Hour Mailchimp Training – Make Your Mailshots Work For You!

Sending a personalised email is still one of the best ways to communicate with your customers. Whether you want to talk about a new product or service, relay industry news or share a special offer, sending an email gets your message directly in front of your customer at any time of the day or night.

Mailchimp Training – Make Your Mailshots Work For You!
Mailchimp Training – Make Your Mailshots Work For You!

There are several ways you can set up an effective mailshot and through Focus Guru, I recommend using Mailchimp, the easy-to-learn software that gives you full control of your mailing list. You can create emails to go to every customer, or set up custom tags, for example to email people you met through 4Networking, or at a trade show, or those who haven’t bought from you for a while.

I was really impressed with Rachael’s knowledge of Mailchimp and how she helped make it really easy to keep in touch with my customers.” – Jenny Leggott, Transcend Zero

A number of my clients are using Mailchimp to send out a weekly newsletter promoting their services and announcing time-limited special offers. The response rate is excellent and Mailchimp includes a comprehensive dashboard so you can see at a glance how many emails have been opened and who has clicked on your links.

Armed with this level of detailed information, follow up messages can be sent, phone calls can be made, deals can be done, and sales can come flooding in. In your Focus Guru Power Hour covering Mailchimp Training, I show you from start to finish how you can make the most of your list of business contacts.

How does it work?

In your Focus Guru Power Hour, I’ll show you how to set up your Mailchimp account, or if you already have an account, we’ll start in the “Contacts” section. I’ll help you add your contacts and tag them in appropriate categories, which will be used time and time again to match the right contacts with the content you want to share with them.

For example, if you have 1000 email addresses, you can sub-divide your contacts into places where you’ve met, or services they are interested in, by location, or any demographic you choose. Sending relevant content to the right people will automatically increase your read response rate and reduce unsubscribe requests

We’ll run through a test email and then set up a real-world campaign so you can begin using Mailchimp straightaway. Or you can schedule your email if preferred. I’ll show you how the Mailchimp Scheduler enables you to send emails at your chosen time, on your chosen day.

Following the Focus Guru Mailchimp Training Power Hour, some clients choose to send their emails using the scheduler, for example regularly emailing their targeted customers first thing on a Monday morning. Others prefer to only send emails when something happens in their business or business sector.

The final step is the analytics, where I show you how to analyse and act on the response from your email campaign. This is where you can assess the effectiveness of your email. How many people opened your message? Who clicked on a link? What happened next?

I’d definitely recommend the Focus Guru Power Hours to anyone who wants to learn more about Mailchimp and set up their own campaigns.” – Jenny Leggott, Transcend Zero

If you would like to book a Focus Guru Power Hour on Mailchimp Training, please contact me on 07756 772950. I also offer Focus Guru Power Hours on using Zoom, Hootsuite, online calendars, plus building organisation, networking and accountability. Let’s get started!

Rachael Chiverton, Focus Guru – Giving You Your Time, Your Way

www.getfocus.guru

How to Maximise the Benefits of Calendly and Zoom

Focus Guru Power Hour – How to Maximise the Benefits of Calendly and Zoom

Using an appointment scheduler to arrange meetings with colleagues and customers is one of the best ways to make sure everyone knows what’s going on, and when. There’s no excuse someone didn’t get the memo or the post-it on their desk. Using an app to manage your online diary is proven to increase attendance and reduce “no shows”.

How to use Calendly and zoom to organise meetings
How to use Calendly and zoom to organise meetings

In my Focus Guru Power Hours, I work with business owners and team members to optimise their working hours. I help people use their time twice, avoid squirrels, and increase productivity. I do this through 121 learning sessions, offering easy to implement techniques in organisation, time management and accountability.

I spent time doing one of Rachael’s training sessions, which has gone on to benefit my management team and also in the process saved time within the business. Highly recommended.” – Mike Woodcock, Adept Cleaning Services

One of my favourite topics is time management and nothing demonstrates this better than knowing what you want to achieve, having a deadline to aim for, and the resources to make this happen. Whether you’re doing this for yourself, or for your team, having an appointment scheduler, such as Calendly, is one of the key foundation blocks to unlock your time.

These are my top tips for managing time and resources using Calendly and Zoom. I cover this in more detail in my Focus Guru Power Hours and ensure you have the knowledge and skills to run efficient meetings at any time of the day or night.

Tip 1 – Schedule Meetings

Have you been in a meeting where the time has run away with itself? Perhaps you’ve gone round in circles, avoiding a key issue. Maybe the decision maker hasn’t turned up. Maybe you didn’t have the right facts and figures to implement a solution.

Scheduling meetings using Calendly makes sense. You can offer a choice of timeslots and keep meetings running to time.

Tip 2 – Use Zoom Video Conferencing

This year, more than ever before, we’ve used Zoom to meet family, friends, colleagues and customers virtually when we haven’t been able to meet in person. The term “Zooming” has entered our language. To “Zoom someone” is in our 2020 vocabulary.

Calendly supports Zoom video conferencing. Instead of booking a meeting and sending a separate Zoom link, simply add “Zoom” as your venue and the meeting link is automatically generated.

Tip 3 – Respect Your Time

I think this is really important. No one wants to be the person clock-watching, or checking their watch worrying they’ll be late for the next meeting, collecting children from school, or feeling stressed that the meeting could have been wrapped up twenty minutes ago.

Using the Calendly appointment scheduler and Zoom video conferencing allows a finite time for a meeting (if you wish). This offers peace of mind to all parties, enabling everyone to organise their day in the most efficient way.

If you’d like to know more, please contact me on 07756 772950. I offer a free 15 minute consultation to find out more about you and your business and how we could work together to implement time, energy and resource solutions.

Focus Guru Power Hours are available for yourself or members of your team. In the space of sixty minutes I’ll make sure you have the knowledge, software and skills to run efficient meetings everyone will benefit from attending. Let’s get started!

Rachael Chiverton, Focus Guru – Giving You Your Time, Your Way

www.getfocus.guru

Follow Up, Follow Up, Follow Up

How many times have you been to a 4Networking meeting, collected a list of people who might be interested in your products and services, and then done nothing with it? How many potential sales have been thrown away, all for the effort of sending a quick email, text or voice message?

“I did some following up like we talked about and I messaged some of the recent Bumper and Friends customers. Within about half an hour I’ve had 8 replies, some lovely feedback about the books and some sales! Following up works! 😍😎” – Jenny Leggott Author

This is where following up after meetings is essential. You have a second chance to chat with people and find the common ground to build future friendships and working relationships. In 4Networking, this is called “Meet, Like, Know, Trust” and describes the foundations for doing business together.

How to build mutual trust.

When you reach a stage of mutual trust, you’ll find the sales start coming in. You’ll also find people are willing to recommend you to their friends, colleagues and customers. Having a personal recommendation is perhaps one of the best ways to reach new customers.

To build long-lasting, solid, mutual trust takes time and patience. It’s about asking questions and listening to the answers. It’s a fact-finding mission. What do they like? Do you have shared interests? Are there areas where you disagree? Even our differences can build trust. Being honest is vital for building trust.

Have a think about some questions you can ask. These may or may not relate to your business, or theirs, the questions could be about soap operas, football teams, family, cars or holidays. Every question you ask builds a better picture of the person you’re chatting with. It provides the stepping stones for moving the conversation towards business goals.

Some of the common questions I’m asked are “how many times should I follow up” and “what if they think it’s annoying getting all my messages” – these can vary from person to person and from business to business.

How many times should I follow up?

It’s possible you may sell your product or service on the first contact with someone. If you’re selling exactly what they want, at exactly the right price, exactly when they need it, that’s great, but often it can take more than one follow-up.

Top Tip: It’s always worth following up after the sale to check everything went well. It’s your opportunity to ask if they want more or if they can think of anyone else who would like the same product or service.

There are various formulas and statistics saying 80% of sales need 5 or more follow-ups, although these figures are open for interpretation. The key message is that follow-ups work. You’ll also find people will respond to different types of follow-ups. Some people prefer phone calls, others prefer emails, texts, or messages via Facebook or LinkedIn.

For increased success, try varying the time of day, or the day of the week. You never know what they may be in the middle of doing when your call or message arrives.

What if they think it’s annoying?

A good gauge of this is to judge whether you would find it annoying. If you have emailed, texted, phoned and left a voice message, that’s quite a lot for someone to read and process all at once, especially if the content is similar or identical.

Try to stagger your communications at a reasonable interval. You can see if someone has opened a message sent via LinkedIn, Facebook, WhatsApp or email. Give them time to read and digest your message.

Top Tip: If someone has found your correspondence annoying, they may tell you, or they may ignore you. Use your judgement and always respect anyone who asks not to be contacted again.

If you would like any advice on how to follow up from 4Networking meetings, or how to organise your contact list, prioritising sales leads or automating responses, please get in touch. These are key topics I help clients with, and it all starts with a small conversation.

I offer a free 15 minute consultation for small business owners to explore how to bring in more sales. This can be followed up with a Focus Guru Power Hour to implement positive processes to maximise sales from your list of people collected at 4Networking meetings. Let’s get started! Please book your 15 minute consultation today.

Rachael Chiverton, Focus Guru – Giving You Your Time, Your Way

www.getfocus.guru

Protect Your Skin With Arbonne Gelée And Feel Fabulous!

Are the hot summer days playing havoc with your skin? With the temperature rising, it takes a little extra effort to stay looking radiant. Being out in the heat of the sunshine or working in an air-conditioned office can quickly dry out the sensitive skin on your face, arms and legs.

Left untreated your skin can become dull, lacklustre, drained, cracked, peeling and less supple. Has anyone recently said – “you look tired”, yet you feel fine? It could be your skin is talking for you and even though you feel ok, underneath the surface, your body is calling out to be rescued.

Why Detox?

One of the signs we’re dehydrated is when our skin feels tight, has dimples, or the dark circles under our eyes just won’t go away. The good news is our skin is very clever at renewing itself and regaining elasticity. Using a detox gelée hydrates, cools and refreshes your skin bringing it back to a radiant glow. If you’ve got sunburn, applying a small amount to the affected skin will make a big difference.

Using a detox gelée hydrates, cools and refreshes your skin bringing it back to a radiant glow
Using a detox gelée hydrates, cools and refreshes your skin bringing it back to a radiant glow

What Makes It So Good?

Inside Arbonne’s Rescue and Renew Gelée you’ll find a delicious botanical mix of extracts of dandelion, turmeric and ginger root, an all-natural blend of detoxifying ingredients. There’s a blend of orange, lavender, grapefruit and tangerine essential oils designed to create a delightful aroma and a sense of real relaxation.

You’ll also notice the pale green colour. This comes from the green algae ingredient, which replenishes your skin’s natural lipid barrier with layers of moisturisation to protect your skin from dryness. Rescue and Renew Gelée contains shea butter, caffeine, malachite and plenty of Vitamin E to bring out the best in your skin.

Feel Fabulous!

I find working indoors can make my skin dry. If there’s the opportunity, you’ll find me working outside, either from my laptop or using my time twice making calls whilst walking Missy in our local park. I’ve been using Arbonne’s Rescue and Renew Gelée every day for the last few months and the difference it has made to my skin has been amazing!

Dark circles, dull skin, aching muscles and even reactions to creature bites are no longer a problem. Using the gelée in the morning means I feel refreshed and ready for the day. Then in the evening I can reapply the gelée, so it replenishes moisture in my skin overnight.

If I’m feeling indulgent, I can choose one of the complementary Arbonne products, the Rescue and Renew Face Mask, Rescue and Renew Soak and Rescue and Renew Lotion to give my skin a well-earned treat.

Treat Yourself

Sometimes I need an excuse to buy something for myself and sometimes I buy treats when I’ve achieved a milestone in my business, gaining a new client, finishing a project, especially if I’ve needed to work long hours to achieve the goal.

It’s so much easier buying a gift for someone else! I’ve introduced Arbonne to my family and friends and they love trying the latest products. As well as running Focus Guru, I’m an Arbonne Consultant helping both men and women with health, nutrition and skincare. Through Arbonne’s range of 100% Vegan and cruelty-free products I can guide you to a healthier lifestyle, giving you more energy and more time to feel fabulous.

If you’d like to know more about Rescue and Renew products, or if you’d like a free 15 minute consultation to find out how being an Arbonne Consultant can make a big difference in your life, please contact me on 07756 772950.

Rachael Chiverton, Focus Guru – Giving You Your Time, Your Way

www.getfocus.guru

Are You Where You Need To Be?

Are you feeling overworked and overwhelmed? Is it time to find the root cause of your stress? Do you want to find those money eating squirrels and take back control? If you find your time is spiralling down the drain faster than you would like, please give me a call.

Ban the Squirrels, take back control
Ban the Squirrels, take back control

This strange quiet time of lockdown has given many of us the chance to stop and reflect on our busy lives. For some of us, the immediate stop in our working life was a mixture of shock, anger and resentment, but this has given way to a strange sense of calm. Lockdown has given many of us the time to think and the time to plan. There’s also an awkward in-between stage where you might feel you’re racing around but not really achieving anything.

So, my question to you is, “are you where you need to be?” and this can relate to an area of your work, or your home, or your family and friendships. If your answer is truly “yes” then that’s great. You’ve achieved the eutopia of success. But, if you feel there’s something missing, let’s chat and maybe I can help.

Studies show we’re much more likely to do something and achieve something if we write it down. The connection between our brain and the pen seems to form a binding contract within ourselves and we are more likely to follow through with the actions we propose.

Be Accountable to Someone

Even better than a pen and paper contract is holding yourself accountable to someone else. An example scenario could be promising your partner you’ll cook them dinner tonight. Once the words are spoken, your brain takes note. Something needs doing by a specific time and it will pull things together to make it happen. If you need to go shopping for ingredients, or are phoning for a takeaway, your brain figures out how to make it happen.

Equally at work, having an accountability buddy can help you achieve more tasks in less time. This is something I offer to my clients as part of my Focus Guru service. We start with a chat about where you are now and where you want to be. I can work with you as an individual, or as the boss of a team, helping you and your team achieve more.

Rachael’s butt-kicking, no-nonsense, organised approach has held myself and my team of six accountable. This alone is saving me over £2000 per month!” – Adrian Savage

Three Steps to Success

Step 1 – Let’s have a conversation

A great friend of mine, Stefan Thomas, says “every big opportunity starts with a simple conversation” and he’s right. If you give me a call, I’ll ask a few easy questions about where you are now and where you want to be. I’ll ask what systems and/or processes you have in place. Then I’ll put together a report from our conversation with recommendations for apps, software, time management, staff skills, outsourcing, the tools to help get you from A to B.

Step 2 – It’s time to implement new solutions

Having received your report, I’ll talk you through the steps I’m recommending and also help keep you accountable with the solutions to implement. We’ll go through the report together so you can see how and why the recommendations were made. These could be solutions such as an app on your phone to say how long you’ve been using the screen, or how many hours are taken up scrolling through Facebook. The report might highlight a recommendation to outsource your bookkeeping, filing, diary management, appointment booking, sending quotes, or writing web content. There are unique solutions for each person based on what you personally want to achieve.

Step 3 – Keep up the good work

It’s said it can take up to 90 days to make significant changes in your life. Old habits can be hard to break, but new habits can be instilled and followed within 90 days, creating the new you, a more relaxed you and a more productive you. This is why I offer 90 days accountability, to make sure you’re happy with implementing the new ways of working or running your house and lifestyle.

So, if you want to get rid of your squirrels and get to where you need to be to achieve the lifestyle you want, please give me a call and I will be happy to share my knowledge and expertise, adjusting your habits to bring out the best in you and your team. Let’s chat! Call me on 07756 772950 to get started.

Rachael Chiverton, Focus Guru – Giving You Your Time, Your Way

www.getfocus.guru

Ban the Squirrels, take back control
Ban the Squirrels, take back control

How To Make The Best Use Of Your Downtime

Have you ever stopped on a Sunday evening and wondered where the weekend has gone? Those 48 hours between Friday and Monday have vanished again without a trace. Have you felt frustrated about going back to work knowing there were things you wanted to do, people you wanted to see and places you wanted to go?

This is a really common situation and it doesn’t just apply weekends. It could be that week’s holiday you booked to catch up on home projects where the time drifted away. If you’re self-employed, it could be those few days waiting between projects where nothing seems to happen.

It’s important to recognise when your body is telling you it’s time to rest, relax and recharge. This is the time where your mind can process everything that’s happened and work through solutions to problems. Have you ever written down something that’s bothering you, gone to bed, and then the answer has presented itself to you the following day? Our minds have the extraordinary ability to solve almost anything with time and patience. Sometimes the more we think about something, the harder it becomes to think clearly. We can’t see the wood for the trees.

Missy lives in the moment, exploring everything as we should be doing in business
Missy lives in the moment, exploring everything as we should be doing in business

Some of the common signs telling us we need to slow down are feeling tired, slow, difficult to think or speak, loss of interest in hobbies, not wanting to see people and, if left untreated, this can start to affect our physical as well as our mental health. So, we can all agree it’s good to have downtime. But how can you make the best use of your downtime?

I’m talking about making the best use of this time, not treating downtime as work or a chore. I hope you will turn your downtime into time you take for yourself. I want to help you feel as though the time has been well-spent and not wasted.

The first step is to know when your downtime is coming. It could be looking forward to the weekend, or it could be a random day off if a client cancels a meeting or if a project is postponed.

The second step is to know what you want to achieve in your downtime. For me, I like to take a break from work to walk my dog, Missy. She enjoys the time we spend together, and I love being out in the fresh air walking in my local park. After our walks I always feel revitalised and ready to take on new tasks.

Another form of downtime for me is helping Mum with her weekly shopping. Before lockdown we would do this together, spending an hour going to the supermarket and then I would help unpack and put the food away afterwards. This usually involved a cup of tea, some biscuits, and a good catch up. Now I carry out the food shop and have the cup of tea and catch up standing outside while she packs things away.

As well as my routine of walking Missy and helping Mum, I have also added some personal projects to my Achievement List of things I would like to do. One of these is to carry out the scanning and filing of many thousands of photographs I’ve taken over the years. From a hard drive filled with random images, I am slowly working through labelling and organising the photographs into categories, holidays, people, and events. This has been on my list of things to do for a long time and it feels good to take the time to put things in order.

The third step is to put this into practice. So, the next time you have a spare half hour, half day, a week, or any period of spare time, have something ready to achieve. You’ll feel better about going back to work if you have achieved something in your downtime. It could be something as simple as making a phone call to a friend, or organising your photographs, or going on that day trip you promised yourself. But make the time to do something for yourself during your downtime and it will pay off in many different ways. You’ll feel re-energised, and ready to take on new tasks.

If you need a boost to help keep yourself relaxed and calm at work or at home, I can recommend the new calming products from Arbonne. These botanically based natural healers offer a truly relaxing experience. As the name suggests, Arbonne’s InnerCalm and SuperCalm remedies are perfect to help you relax from the inside to the outside, taking care of your wellbeing and giving your body the opportunity to become revitalised and ready for new adventures.

For help making the best use of your downtime or to find out more about the relaxing remedies, please book your free 15 minute call. I specialise in helping business owners streamline tasks and processes to free up your time and energy for the things you enjoy the most.

How networking with your dog can help you make new friends and business connections

If you told me I’d be attending networking meetings with Missy, my faithful furry canine friend, this year I don’t know if I’d have believed you. It was the introduction of the lockdown restrictions which forced the change from face to face business networking to the new virtual meetings taking place every day of the week. Now that networking takes place from my home-office, Missy can come to virtual meetings with me.

Missy lives in the moment, exploring everything as we should be doing in business
Missy comes to my networking events

As strange as it sounds, I have a bigger choice of meetings I can attend than ever before. Before the lockdown, travelling to multiple meetings in one day was both cost and time prohibitive. Now instead of spending hours in the car, I can spend more time with Missy and more time working on my business.

If anyone’s happy I’m spending more time at home, it’s Missy. She’s never far from my desk and always attentively looking for signs in my working day. She knows the second I’ve finished with a document and can stop for a tummy rub. She knows if I’m about to make a phone call, and of course, she knows when it’s time for walkies!

This brings me to a top networking tip. Always listen and listen attentively to the person you’re with. You never know where the conversation might lead. A great friend of mine, Stefan Thomas, has a saying that

“every big opportunity starts with a little conversation”

and this is so true. Dogs are great listeners. They pick up on verbal and non-verbal clues and with practice, we can too.

Another top tip I’ve learnt from Missy is that practice does make perfect. From learning to walk, to clean herself, to bark, to sit, lie down, roll over, offer her paw, Missy has plenty of patience and has learnt her skills to perfection. I only need to head for the coat cupboard and she’s by my side wagging her tail because she knows a walk is imminent.

Missy gives me a great excuse to leave my desk at least once a day for a good hour of exercise around our local park. Being outdoors in the fresh air is good for my health too. While we walk, we often meet other dog walkers and often meet the same dogs and their owners several times a week. We stop and chat and our dogs play together, chatting in their own way with lots of woofs, barks, and tail wagging.

This reminds me of my virtual business networking meetings, where I meet dozens of new people each week along with regular members of each group. Just like Missy, I stop and chat, listen and learn. I’m keen to find out more about each person and their businesses. I also keep an eye out for opportunities where we can perhaps work together and check my contacts to see if I can offer referrals or collaborations.

I’ve founded a new virtual networking group designed to bring dog lovers together from across the country. Whilst chatting about our businesses, our dogs also attend the meetings. With the relaxed, friendly format, some dogs sit on their owner’s lap, others curl up by their owner’s feet. The meetings attract dog owners, dog walkers, dog breeders, dog product manufacturers and even the owners of dog friendly hotels and accommodation.

It’s not essential to have your own dog to be able to come to a dog lovers meeting but lots of dogs do attend with their owners. Missy looks forward to the Friday afternoon meetings. She knows the dogs on screen are real and they are her friends even though she may never meet them in the park. Not everyone has a dog, but everyone is welcome.

If you’d like to come to a Dog Lovers Meeting, they are held every Friday at 2.30pm via Zoom. To receive the welcome message and Zoom link please book your place at https://www.4nonline.biz/book/search?keywords=dog or contact me on 07756 772950 if you’d like to know more.

How Much Have You Changed Your Business This Year?

At the beginning of 2020, the last thing on my mind was a worldwide lockdown. I hadn’t thought about the potential difficulties buying everyday items in the supermarket, or not being able to visit my Mum. Attending networking events and client meetings face to face was cancelled almost overnight. Looking back, could this have been predicted?

Take the dog for a walk - best habit
Spending extra time with Missy is a bonus

After the initial shock, annoyance, anger and panic, things are settling down into the “new normal”. We’re in a world where we can be even more connected than ever before. Instead of travelling to see friends, we can meet virtually, via Zoom, WhatsApp, Facebook, Skype, Houseparty and many different apps. It’s not the same, but it is essential for us as humans to keep in touch with each other.

With travel restrictions, have you needed to work from home? Has this revealed hidden benefits, such as financial savings on fuel, time savings on not travelling, spending more time with family? Have you missed your daily commute? How much have you changed this year?

The lockdown has made me rethink my working day. One of the big changes has been to rethink my networking routine. Instead of attending face to face breakfasts, lunches and evening meetings, I can “teleport” all around the country and abroad. I can meet people virtually, exchange ideas, support and advice. I’m doing business with people I might never have crossed paths with.

Being at home more has given me extra time to spend with my family, including my dog. She thinks it’s great I’m around all day! On Fridays she comes networking with me at a specially themed “Dog Lovers Meeting” which I run as part of the 4Networking Online National (and International) Business Networking Groups. She’s not the only dog there either. Everyone at this themed meeting either has a dog, works with dogs, or just loves dogs! It’s great fun and business happens as people get to know each other in this relaxed, friendly setting.

I’m also involved in the 4N Sunday Sesh (the UK’s first Sunday 4Networking group) for those of us who don’t keep Monday to Friday office hours, and also the 4N NW Group aimed at people in the North West but open to everyone. Each meeting provides the opportunity to meet business owners and decision makers in many different trades and industries.

Perhaps the most exciting new development in my networking world is the launch of 4N Down Under connecting business owners in the UK with business owners in Australia. Imagine the travel time and cost attending a meeting in Australia in person. Yet we can be connected for less than the price of a Hungry Jacks!

These are some of the key changes I’ve implemented in the last few months. I’m spending much more time online in Zoom meetings than ever before. It’s working. I’m still able to speak with my clients and help them with their business strategies and streamlining. I can offer my accountability services virtually to business owners and there are now even more opportunities to promote my work with Arbonne, helping friends, family and clients with botanically based skincare, make-up and nutrition.

If you’d like to find out more about taking your dog networking, my Focus Guru services or just fancy a chat, please give me a call on 07756 772950 or visit www.getfocus.guru.

The 4 Best Ways You Can Market Your Business In 2020

As 2020 begins so does the marketing cycle. For many business owners it can be confusing to know where to start. What should you spend your budget on? How do you get the best value for money? Should you spend big on printed material, or social media, on networking or referrals? These are some top tips:

Print marketing is still one of the most cost-effective and versatile ways you can market your business. Think beyond postcards and flyers. Today’s print marketing includes your message printed on anything from tshirts, caps, mugs, pens to billboards and more. It includes adverts in magazines and newspapers. It includes advertising on the side of a car or a bus. If you can think of it then it can be printed. Print is one of the most personal and powerful marketing methods and it’s here to stay.

Another marketing method that’s greatly underutilised is social media marketing. A grey area for some business owners who worry their message won’t get taken seriously, or they think it gives staff an excuse to “waste time online”. But this is far from the case because whether we like it or not, we all use social media to find out about events, products and activities. We like and comment, share and tweet. With a little effort, posts can go viral, and end up across the world in seconds.

If you have the courage, face-to-face networking is an excellent way to promote your business. When you stand up in the room with the opportunity to say who you are, what you do, how you can help and who you’re looking to meet, the world opens up much wider than the 10, 20 or 100 people in the room. With a “face behind the product” other networkers can easily understand what your company does and recommend you to their colleagues and connections.

This leads into the fourth of the best ways you can market your business in 2020 which is through using genuine referrals from people who know you and your company. If you have succeeded with your print marketing, social media and networking, then the recommendations and referrals will come. Remember, giving a referral is just as important as receiving a referral. Everyone wants to feel valued. With a little planning you can introduce incentives to encourage people to talk about your company and refer business to you.

These are four valuable ways you can market your business in 2020. It’s important to keep your message positive and visible using a variety of different marketing methods. For more information on how to market your business, visit http://getfocus.guru/a-post-a-day.

Celebrating 40 Years of Arbonne and Achieving B Corporation Certification

For any company to reach a 40 year anniversary is a huge milestone, but this year it’s even more special for Arbonne because this is the year they have been awarded B Corporation Certification recognising the highest standards delivered by the company.

 

I am proud to be a brand ambassador for this amazing company. Every year I fall in love with it a little bit more. The ethos, products and community are second to none!

My involvement as an Arbonne Independent Consultant enables me to meet people from all walks of life, from all business types and cultural backgrounds. Arbonne brings people together. It’s not just about selling the beauty, health and wellbeing products, it’s about creating a supportive community with a holistic approach to life.

Arbonne health and skincare products are suitable for men and women of all ages. The plant-based products are 100% vegan, cruelty-free and backed by years of scientific and clinical research. I’ve been fortunate to follow my clients on their journey using Arbonne products and have seen first-hand the health and healing process.

B Corporation Certification is awarded to companies that meet the highest standards of verified social and environmental performance, public transparency and legal accountability to balance profit and purpose. Arbonne balances people, planet and profit to deliver outstanding results.

For Arbonne to achieve B Corporation Certification, strict criteria have been met. Arbonne is one of the top five largest companies in the personal care industry to achieve this recognition. A pioneer in creating clean, plant-based products, Arbonne focuses on a holistic approach to healthy living that improves the mind, body and skin.

As an Arbonne Independent Consultant I am able to bring the power of positive mindset alongside sustainable solutions to help you look better on the outside and feel better on the inside. This combination is vital for business owners to maintain energy levels and achieve the best use of your time through making better decisions in health and nutrition.

The best part for me is working with you to free up your time and energy. I can help make small changes which will make a big difference. Wouldn’t it be great to be more productive during your working hours and still have plenty of time to spend with your friends and family and on the things you enjoy the most?

To find out more, please give me a call on 07756 772950.