Could You Benefit From Collaborating With Your Competitors?

Does the thought of collaborating with one of your competitors make your blood boil? Is the mere thought of chatting with someone who does what you do make you want to run a mile? We’re often taught to be wary of competitors and to keep them at a safe distance.

Create space, time for you by working with competitors
Create space, time for you by working with competitors

Are you concerned if they know too much they’ll poach your customers? It’s possible they could steal your business and take away your turnover. You might worry they’ll undercut your prices or include extras you haven’t thought of. Maybe you’re worried they’ll drive you out of business?

Changing Your Mindset

Of course, it makes sense to watch your back when you encounter a competitor. You might meet at a networking event where you’re pitching for the same business from the same people. If you’re an independent consultant representing the same company, offering the same products, at the same prices, you might think it can leave little room for differentiating yourself. You might think, “how can I compete?”.

But, that’s where changing your mindset from competition to collaboration makes a big difference. Instead of stressing, you can relax. Rather than racing to be first to follow up each potential customer, you can take a step back and see the bigger picture.

Two Heads Are Better Than One

There genuinely is enough business for everyone and working together to achieve a common goal can be extremely satisfying. To be able to say to someone – “I can’t help with that, but I know someone who can”, or, “I’m fully booked this month, but have you tried speaking with…”, puts you in a powerful position to be remembered as the person who went out of their way to be helpful, rather than the person who wouldn’t share information.

Being able to outsource surplus work is another good reason to have names of competitors in your address book. Attending 4Networking meetings always generates fresh leads for me, and my competitors. Yet, people in the same industry can and do work together. I have realistic expectations and I’m always looking for ways to collaborate with others.

Realistic Expectations

Unless you’ve invented something revolutionary, the chances are someone else will be doing what you do, or something similar to what you do. This happens in almost every industry across the world. It’s unlikely you’re the only plumber in town, or the only car salesperson, utility company, marketeer or life coach. If your business is network marketing, you’ll almost certainly meet a competitor at events. They may be from the same company or offer a similar product. Remember, there really is enough business to go round.

Having realistic expectations when meeting a competitor can open many doors to new customers and new opportunities. Instead of running them down, ignoring them, or being fearful of them, is there a way you could work together? Being open-minded to collaborating rather than competing gains respect and forges lifelong friendships.

I work with people who run businesses in many different sectors, from accountants, to IT companies, to freelance tradespeople, network marketeers and many more. Everyone has a common goal, to earn money to feed their family, provide a roof over their head, to afford nice things, and to grow their business.

I run Focus Guru Power Hour workshops via Zoom for individuals and teams to explore collaboration opportunities within your business sector. It all starts with an easy conversation about what you’d like to achieve. I’ll give you the tools you need to be confident in meetings when you meet someone who does what you do. Contact me on 07756 772950 to find out more.

Rachael Chiverton, Focus Guru – Giving You Your Time, Your Way

www.getfocus.guru

You Don’t Always Know What You Know – How Your Skills Can Help Others

How many times have you watched someone do something and it’s like they’re performing magic? In a matter of minutes, they’ve effortlessly solved a problem that would have taken you hours or even days! Maybe someone has helped you with something you’d given up on, or fixed something you’d written off as a lost cause?

How did you do that so quickly?”

Achievement list is more productive
Achievement list is more productive (picture of a Penguin because it’s cute!

I believe everyone is good at something and that we are all good at different things. Sometimes we don’t appreciate how often we know things that others don’t. Maybe we just take it for granted that we can install a complicated piece of software, re-tune the car radio, bake a delicious cake, write an blog, organise a sell-out seminar, do a Facebook live, or anything else you find easy but someone else would find impossibly difficult.

Will you show me how to do that?”

When you’ve solved someone’s problem, taken away their pain-point, and given them the ability to get on with their task, take a step back and see whether you can show them how you did what you did. Have a look at the task from their perspective and see if you can explain it in a way they can easily understand.

Can I do something to help you?”

Often our help is reciprocated, the law of “what goes around comes back around” kicks in. You’ll soon find sharing your knowledge and expertise pays back many times over. Helping others releases a “feel good factor”, we feel valued and appreciated, which plays a key part in our overall wellbeing.

On a personal level, it’s very satisfying implementing systems and processes to make life easier for people. I work with individuals and teams, streamlining procedures and making life run smoother both at home and in the office. Initially, this was based around helping friends locally, then I realised the potential to help people further afield and today I’m working with clients across the world.

How can I do that?”

Turning your skills into a business service is easier than you might think. I recommend starting with a list of ten things you think you’re best at. Then ask a trusted friend or colleague to do the same. I can almost guarantee there will be differences between the two lists! Other people are great judges of your skills and the reason for this is simply because you will almost certainly be taking some of your skills for granted. Perhaps you think “everyone can do this” or “everyone should be able to do that”, but they can’t.

Already this month, I’ve helped my 4Networking teams create ways to find new visitors for our meetings. I’ve worked with my Arbonne consultants to promote our products and generate new sales. I’ve worked with clients on accountability, time management, motivation and goal setting. Plus, I’m excited to be offering Mail Chimp training, including software set-up and creating targeted customer lists.

You don’t always know what you know.”

Remember, everyone is good at something and we are all good at different things. I’m offering a free 15 minute call to help identify your own key skills and strengths. You might be surprised what this uncovers. Once you know what you know I’ll help with strategies and suggestions how you can make the most of your unique abilities. Let’s chat! Please call me on 07756 772950 to get started.

Rachael Chiverton, Focus Guru – Giving You Your Time, Your Way

www.getfocus.guru

How A Time Intensity Grid Will Help You Choose What To Outsource

Are you feeling overwhelmed at the moment? Do you wish there were more hours in the day?

Don’t worry, you’re not alone. The last few months of lockdown have been hard for many people for many different reasons. It’s also been a good time to stop and take stock of what works in your life and what can be changed or dropped altogether.

One of the tools I use is a Time Intensity Grid. It’s less complicated than it sounds, and it simply means I divide items on my Achievement List into sub-categories, based on how much time or energy I estimate they will take. I can show you how to do the same and in just a few minutes you will see exactly where your time and energy is going.

Know the Source

Knowing the source of what’s making you feel overwhelmed is part of the solution. It’s a lot easier to solve a problem when you know what the problem is. Identifying your “brain drains” and “time thieves” is the first step. It will make you think and re-evaluate whether the task is important or necessary. But it may also prompt you to think whether the task is best achieved by someone else on your behalf. How much time could you save by outsourcing a troublesome task?

A client recently said to me how stressful they were finding it to choose a new car. They admitted spending hours on car websites, looking at manufacturers, models, specs, interior and exterior trims and features, safety features, fuel economy and much more. They had spun themselves into such a muddle that the idea of buying a new family car, which should be an exciting achievement, into a spiral of stress. Guess what, they were still driving their old car two weeks later.

This made me think about how much energy we use thinking through problems. Things we find incredibly time consuming, difficult, and stressful, other people consider a breeze. I phoned my client and recommended outsourcing the search for their new car. They created a brief list of the features they wanted and their budget. Suddenly, the list of thousands became a shortlist of a handful cars available on the market. A couple of test drives later and they have their new car. A great result!

Outsourcing Works

The simple step of outsourcing this task saved time, effort, energy and potentially a couple of family arguments. Outsourcing can be applied to almost anything. If you stop and think about the tasks you dawdle over, the things you procrastinate and put off, the “tomorrow tasks”, you’ll know the ones you need to look at.

When chatting with clients about outsourcing, some of the most popular tasks to delegate are:

  • Finding sales leads and booking appointments
  • Sending quotes and answering common enquiries
  • Invoicing, sending statements and debt collection
  • Filing and putting receipts into the accounts

By outsourcing these tasks to a Virtual Assistant (VA), the cost of hiring someone for a few hours per day, week, or month, can suddenly free up your time and brain to focus on what you do best. I can help with all these tasks and more. Please call me and we can chat about saving you time and stress by delegating tasks like these.

At home, some of the popular tasks my clients said they wish they could outsource were tidying up, cooking healthy meals, washing clothes, cutting the grass, buying birthday presents and checking utility prices for the best packages.

The good news is that all these tasks can be outsourced as well. It might feel strange at first letting someone else come into your home, cook your meals, or make changes to your filing system. But by changing small things now, you’ll find you have more time to spend with your family and friends and more time to expand your business.

What works for you might be different to what works for someone else and that’s why the best way to start is with a Time Intensity Grid. Please contact me and I’ll help create your Time Intensity Grid and show you how to put it into practice. You’ll be surprised how much time, energy, and money it will create for you and your family.

Rachael Chiverton, Focus Guru – Giving You Your Time, Your Way

www.getfocus.guru | 07756 772950

Are You Experiencing Overwhelm In Your Life Or Business Right Now?

Overwhelm doesn’t usually happen overnight. It can creep up on you over days, weeks, months or even years. It comes in tiny layers of stress, building in your mind and showing itself sometimes in physical form. That stiff neck and shoulders you’ve had all week. A recurring headache. General lethargy and loss of interest in your favourite hobbies.

Left untreated, overwhelm can lead to more serious physical and mental conditions. So, if you see signs of overwhelm in yourself or in your family, friends, colleagues or customers, then you may have an opportunity to act, intervene, assist or remove the cause of the stress and overwhelm.

It's easy to stop overwhelm
It’s easy to stop overwhelm

Remember, it’s ok not to be ok.

Everyone has different tolerance levels. What seems easy to you may be difficult for someone else. While you learn how to do something new quickly, it might take someone else lots of practice. This can vary from social skills to practical tasks. It might be daunting attending a networking meeting, or filing your tax return, or driving on a motorway.

Everyone is different and we are all good at different tasks too. Overwhelm can cause us to doubt ourselves. A task you could do with your eyes closed suddenly seems complicated, you’ve forgotten the steps, or the directions, or the system or process. This can cause anxiety, stress, and panic.

Symptoms of overwhelm can include an increased temperature, sweating, quicker heartrate, shaking, irritability and insomnia. One of the key symptoms is our susceptibility to distractions (otherwise known as “Squirrels”). You might call it procrastinating, deferring, postponing, or messing around, but these are all side-effects of overwhelm.

Ban the Squirrels, take back control
Ban the Squirrels, take back control

There’s often a logical reason behind why you haven’t jumped at sending that email, or made that phone call, completed that purchase or done the next task on your achievement list.

I recognise my overwhelm when I am scrolling aimlessly through Facebook or find myself watching daytime TV. If I was mentally ready to do the tasks on my achievement list I wouldn’t stop for half an hour to scroll through what my friends had for dinner or where they’re going on holiday after lockdown. Online quizzes and polls wouldn’t catch my eye and I wouldn’t look at the clock and wonder where the last hour had gone.

Make time for yourself.

If you need to watch an hour of TV to unwind and relax, that’s ok. If you want to have a blitz of news from Facebook, Twitter, LinkedIn, TikTok and Instagram, that’s ok too. It’s when your list of important tasks gets set aside that you might feel overwhelm creeping up on you.

Perhaps you had a deadline to meet and now there isn’t time to get that report in for your boss. They won’t be happy and you can imagine their reaction when you have to tell them. This adds a layer of stress. Or maybe you had a client appointment to prepare for and now you’re winging it. You may be thinking you could have done better or worrying about what the client thinks of you and this could cause a layer of stress.

Tips to avoid overwhelm.

  1. Allow plenty of time to achieve tasks on your list. Can you ask for more time if needed? The idea is to remove the layer of stress brought on by unreasonable deadlines and unexpected delays.
  1. Keep an eye out for symptoms. Are you feeling rushed? Any physical signs? Do you need more skills or training? Could this task be delegated to someone else? Is there anyone you know who seems stressed, angry, tired, or tearful? These are common signs of overwhelm.
  1. Look after your body as well as your mind. Simple suggestions include homecooked meals, drinking more water, having a good night of sleep. Making the time for seeing friends, exercising, and learning new skills is as important as meeting that deadline.

I know how overwhelm can cause short term and long term problems and I work with people from all over the country to help them recognise their symptoms of overwhelm. I can help put steps into place to reduce overwhelm in your business and personal life. If you’re juggling too much something will give.

Don’t let overwhelm run your life. If you find you’re bouncing from one task to another with no time to rest or relax please get in touch with me. I will help identify where you can carry on with what you’re doing and where it makes sense to outsource or delegate tasks. No task is too big or too small and if you feel overwhelmed, please give me a call.

Rachael Chiverton, Focus Guru – Giving You Your Time, Your Way

www.getfocus.guru | 07756 772950

Why Your To Do List Isn’t Getting Done

For many of us, having a To Do List is our way of remembering what we need to do and crossing items off the list once they have been achieved. Your list might be the top three things you want to achieve this morning, or it might be a list of everything you want to do today.

Achievement list is more productive
Achievement list is more productive

When working with clients, I’ve seen To Do Lists which include items that can’t possibly be achieved in a day. Sometimes people show me their To Do Lists spanning weeks or months with a bottomless pit of items.

There comes a point where a To Do List becomes more of an Ideas List, a brainstorm of items you’d like to get done, maybe, sometime, one day. You might have a list like this that never seems to get done.

Scrap Your To Do List

My advice is to bin your To Do List, that’s right, to scrap it completely, and start again. But, this time, I’d like you to create an Achievement List with all the things you’d like to get done. The simple act of changing the name of your list from “To Do” to “Achievements” mentally reinforces the good feeling you get when a task is done.

Then I’d like you to look at all the items on your Achievement List and group activities where possible. You may need to rewrite your Achievement List a few times to put things in groups to start with, but this becomes easier over time.

For example, I like to make phone calls on my walks with Missy. We have about an hours walk twice a day and this enables me to use my time twice. I still take in the scenery and fresh air and get to play with Missy, but I’m also crossing off items on my Achievement List at the same time.

Another example would be to post letters on the way to the supermarket. Both tasks need doing and if I combine them into one journey it becomes an efficient use of my time and my petrol.

Order Your Achievements

I also try to prioritise items on my Achievement List. To do this, I use a Time Intensity Grid and allocate a value to each task, whether it is a high or low intensity task using lots of energy, strength or brain power, or a high or low time task using minutes, hours or days of my time. It can help to annotate each task with HIHT, HILT, LIHT or LILT so you can prepare yourself for how long or how intense each task will be.

For example, my trip to the supermarket and posting my letters would count as a LIHT task, because although it’s easy, it takes time, especially at the moment where there are sometimes long queues to go into the supermarket.

Add Times For Your Achievements

If you have a lot of tasks on your Achievement List it can be helpful to divide your day into blocks of 15 minutes and allocate blocks of time to each task. For example, my walk with Missy takes about an hour, so that’s 4 x 15 minutes blocks of time.

I can add to this by allocating a time of day to this task, for example Missy likes a morning walk, so I can allocate 9am to 10am for our first walk. To use my time twice, I will often pre-prepare some phone calls to make during this hour as well.

Our second walk usually takes place just before an evening meal and we often meet friends on this walk to share our day and catch up on news, socially distancing of course.

Try This For Yourself

At the beginning, I encouraged you to bin your To Do List and change it into an Achievement List. I’m pleased to say my advice and tips have worked for many friends and clients over the years. I recently gave a 4Sight at a 4Networking business networking meeting talking about Achievement Lists and Using Your Time Twice.

The 4Sight was very well received and I had a 121 with one of the attendees who commented, “If nothing else, that bit (about Achievement Lists) has made this 121 worthwhile”. So, I encourage you to try this for yourself and turn your To Do tasks into Achievements.

Rachael Chiverton, Focus Guru – Giving You Your Time, Your Way

www.getfocus.guru

How To Make The Best Use Of Your Downtime

Have you ever stopped on a Sunday evening and wondered where the weekend has gone? Those 48 hours between Friday and Monday have vanished again without a trace. Have you felt frustrated about going back to work knowing there were things you wanted to do, people you wanted to see and places you wanted to go?

This is a really common situation and it doesn’t just apply weekends. It could be that week’s holiday you booked to catch up on home projects where the time drifted away. If you’re self-employed, it could be those few days waiting between projects where nothing seems to happen.

It’s important to recognise when your body is telling you it’s time to rest, relax and recharge. This is the time where your mind can process everything that’s happened and work through solutions to problems. Have you ever written down something that’s bothering you, gone to bed, and then the answer has presented itself to you the following day? Our minds have the extraordinary ability to solve almost anything with time and patience. Sometimes the more we think about something, the harder it becomes to think clearly. We can’t see the wood for the trees.

Missy lives in the moment, exploring everything as we should be doing in business
Missy lives in the moment, exploring everything as we should be doing in business

Some of the common signs telling us we need to slow down are feeling tired, slow, difficult to think or speak, loss of interest in hobbies, not wanting to see people and, if left untreated, this can start to affect our physical as well as our mental health. So, we can all agree it’s good to have downtime. But how can you make the best use of your downtime?

I’m talking about making the best use of this time, not treating downtime as work or a chore. I hope you will turn your downtime into time you take for yourself. I want to help you feel as though the time has been well-spent and not wasted.

The first step is to know when your downtime is coming. It could be looking forward to the weekend, or it could be a random day off if a client cancels a meeting or if a project is postponed.

The second step is to know what you want to achieve in your downtime. For me, I like to take a break from work to walk my dog, Missy. She enjoys the time we spend together, and I love being out in the fresh air walking in my local park. After our walks I always feel revitalised and ready to take on new tasks.

Another form of downtime for me is helping Mum with her weekly shopping. Before lockdown we would do this together, spending an hour going to the supermarket and then I would help unpack and put the food away afterwards. This usually involved a cup of tea, some biscuits, and a good catch up. Now I carry out the food shop and have the cup of tea and catch up standing outside while she packs things away.

As well as my routine of walking Missy and helping Mum, I have also added some personal projects to my Achievement List of things I would like to do. One of these is to carry out the scanning and filing of many thousands of photographs I’ve taken over the years. From a hard drive filled with random images, I am slowly working through labelling and organising the photographs into categories, holidays, people, and events. This has been on my list of things to do for a long time and it feels good to take the time to put things in order.

The third step is to put this into practice. So, the next time you have a spare half hour, half day, a week, or any period of spare time, have something ready to achieve. You’ll feel better about going back to work if you have achieved something in your downtime. It could be something as simple as making a phone call to a friend, or organising your photographs, or going on that day trip you promised yourself. But make the time to do something for yourself during your downtime and it will pay off in many different ways. You’ll feel re-energised, and ready to take on new tasks.

If you need a boost to help keep yourself relaxed and calm at work or at home, I can recommend the new calming products from Arbonne. These botanically based natural healers offer a truly relaxing experience. As the name suggests, Arbonne’s InnerCalm and SuperCalm remedies are perfect to help you relax from the inside to the outside, taking care of your wellbeing and giving your body the opportunity to become revitalised and ready for new adventures.

For help making the best use of your downtime or to find out more about the relaxing remedies, please book your free 15 minute call. I specialise in helping business owners streamline tasks and processes to free up your time and energy for the things you enjoy the most.

How networking with your dog can help you make new friends and business connections

If you told me I’d be attending networking meetings with Missy, my faithful furry canine friend, this year I don’t know if I’d have believed you. It was the introduction of the lockdown restrictions which forced the change from face to face business networking to the new virtual meetings taking place every day of the week. Now that networking takes place from my home-office, Missy can come to virtual meetings with me.

Missy lives in the moment, exploring everything as we should be doing in business
Missy comes to my networking events

As strange as it sounds, I have a bigger choice of meetings I can attend than ever before. Before the lockdown, travelling to multiple meetings in one day was both cost and time prohibitive. Now instead of spending hours in the car, I can spend more time with Missy and more time working on my business.

If anyone’s happy I’m spending more time at home, it’s Missy. She’s never far from my desk and always attentively looking for signs in my working day. She knows the second I’ve finished with a document and can stop for a tummy rub. She knows if I’m about to make a phone call, and of course, she knows when it’s time for walkies!

This brings me to a top networking tip. Always listen and listen attentively to the person you’re with. You never know where the conversation might lead. A great friend of mine, Stefan Thomas, has a saying that

“every big opportunity starts with a little conversation”

and this is so true. Dogs are great listeners. They pick up on verbal and non-verbal clues and with practice, we can too.

Another top tip I’ve learnt from Missy is that practice does make perfect. From learning to walk, to clean herself, to bark, to sit, lie down, roll over, offer her paw, Missy has plenty of patience and has learnt her skills to perfection. I only need to head for the coat cupboard and she’s by my side wagging her tail because she knows a walk is imminent.

Missy gives me a great excuse to leave my desk at least once a day for a good hour of exercise around our local park. Being outdoors in the fresh air is good for my health too. While we walk, we often meet other dog walkers and often meet the same dogs and their owners several times a week. We stop and chat and our dogs play together, chatting in their own way with lots of woofs, barks, and tail wagging.

This reminds me of my virtual business networking meetings, where I meet dozens of new people each week along with regular members of each group. Just like Missy, I stop and chat, listen and learn. I’m keen to find out more about each person and their businesses. I also keep an eye out for opportunities where we can perhaps work together and check my contacts to see if I can offer referrals or collaborations.

I’ve founded a new virtual networking group designed to bring dog lovers together from across the country. Whilst chatting about our businesses, our dogs also attend the meetings. With the relaxed, friendly format, some dogs sit on their owner’s lap, others curl up by their owner’s feet. The meetings attract dog owners, dog walkers, dog breeders, dog product manufacturers and even the owners of dog friendly hotels and accommodation.

It’s not essential to have your own dog to be able to come to a dog lovers meeting but lots of dogs do attend with their owners. Missy looks forward to the Friday afternoon meetings. She knows the dogs on screen are real and they are her friends even though she may never meet them in the park. Not everyone has a dog, but everyone is welcome.

If you’d like to come to a Dog Lovers Meeting, they are held every Friday at 2.30pm via Zoom. To receive the welcome message and Zoom link please book your place at https://www.4nonline.biz/book/search?keywords=dog or contact me on 07756 772950 if you’d like to know more.

How Much Have You Changed Your Business This Year?

At the beginning of 2020, the last thing on my mind was a worldwide lockdown. I hadn’t thought about the potential difficulties buying everyday items in the supermarket, or not being able to visit my Mum. Attending networking events and client meetings face to face was cancelled almost overnight. Looking back, could this have been predicted?

Take the dog for a walk - best habit
Spending extra time with Missy is a bonus

After the initial shock, annoyance, anger and panic, things are settling down into the “new normal”. We’re in a world where we can be even more connected than ever before. Instead of travelling to see friends, we can meet virtually, via Zoom, WhatsApp, Facebook, Skype, Houseparty and many different apps. It’s not the same, but it is essential for us as humans to keep in touch with each other.

With travel restrictions, have you needed to work from home? Has this revealed hidden benefits, such as financial savings on fuel, time savings on not travelling, spending more time with family? Have you missed your daily commute? How much have you changed this year?

The lockdown has made me rethink my working day. One of the big changes has been to rethink my networking routine. Instead of attending face to face breakfasts, lunches and evening meetings, I can “teleport” all around the country and abroad. I can meet people virtually, exchange ideas, support and advice. I’m doing business with people I might never have crossed paths with.

Being at home more has given me extra time to spend with my family, including my dog. She thinks it’s great I’m around all day! On Fridays she comes networking with me at a specially themed “Dog Lovers Meeting” which I run as part of the 4Networking Online National (and International) Business Networking Groups. She’s not the only dog there either. Everyone at this themed meeting either has a dog, works with dogs, or just loves dogs! It’s great fun and business happens as people get to know each other in this relaxed, friendly setting.

I’m also involved in the 4N Sunday Sesh (the UK’s first Sunday 4Networking group) for those of us who don’t keep Monday to Friday office hours, and also the 4N NW Group aimed at people in the North West but open to everyone. Each meeting provides the opportunity to meet business owners and decision makers in many different trades and industries.

Perhaps the most exciting new development in my networking world is the launch of 4N Down Under connecting business owners in the UK with business owners in Australia. Imagine the travel time and cost attending a meeting in Australia in person. Yet we can be connected for less than the price of a Hungry Jacks!

These are some of the key changes I’ve implemented in the last few months. I’m spending much more time online in Zoom meetings than ever before. It’s working. I’m still able to speak with my clients and help them with their business strategies and streamlining. I can offer my accountability services virtually to business owners and there are now even more opportunities to promote my work with Arbonne, helping friends, family and clients with botanically based skincare, make-up and nutrition.

If you’d like to find out more about taking your dog networking, my Focus Guru services or just fancy a chat, please give me a call on 07756 772950 or visit www.getfocus.guru.

Make It Easy To Schedule Your Social Media With “A Post A Day”

This is a new service I’m offering to help small business owners keep on top of their social media. Instead of posting messages on an ad-hoc basis, I can help to write and schedule your posts on a daily, weekly or fortnightly basis. It’s never been easier to take a hands-free approach to staying in your customer’s and prospective customer’s mind.

It's easy to stop social media overload
It’s easy to stop social media overload

How “A Post A Day” Works

It’s easy to get started with “A Post A Day”. With a simple phone call, I’ll ask questions about what you want to achieve with your posts, whether they are to inform, to educate or to entertain. We’ll chat about which social media platform will work best for you, whether it’s Facebook, Twitter, LinkedIn, Instagram, or multiple platforms. I want to be sure you get the most out of your posts so the phone call to research your aims and objectives is vital.

Why You Need “A Post A Day”

In social media today it’s increasingly difficult to stand out. By continuously posting new and original content the search engines will notice the steady stream of posts and award a higher status to your pages. Many small business owners simply don’t have the resources to dedicate the time and effort for doing all their marketing and social media in-house. If this is you, please get in touch and I will be happy to help.

How to Get Started

We’re all busy people so I’ve made it as easy as possible to get started with “A Post A Day”. You can get started today if you wish. I will run through the following steps and set up the scheduling to begin as soon as you’re ready.

  1. Phone call to discuss which social media platform(s) will be the most suitable for your posts.
  2. Choose the frequency, e.g. every day, weekdays only, weekly or fortnightly.
  3. Decide if you wish your posts to be informative, educational, entertaining or a mixture of these.
  4. Choose whether to add stock photography (or your own photos) to the posts, or use text only.
  5. With these ingredients, the content will be created, and the schedule set up for you.

That’s it. As soon as we’ve chatted, working with my team, I’ll create the content and show you for your approval. Then your posts will be scheduled to go online at the time intervals you have chosen.

Everything is posted using your own social media accounts giving you full transparency and control over the posts. By posting on a regular basis you’re giving yourself and your business the best chance of being seen by your potential audience.

In 2019 there were 3.48 billion people online and realistically it would be impossible to put your message in front of everyone. This is where the targeted posts make the most of your marketing budget. Using “A Post A Day” will take the stress out of your social media.

If you’re going round in circles wondering what to write or whether people will see what you’ve posted, please give me a call on 07756 772950 or visit http://getfocus.guru/a-post-a-day and let’s get started.

Who can resist shopping and cake?

Shopping and cake. These are two of my favourite things. Are they yours? If you like shopping or cake, or both, come and join me at my “Celebrating 40 Years of Arbonne” event! It’s on from 7pm to 9pm on Monday the 16th of March at Wet Led (Church Street, Macclesfield) and everyone’s welcome to come along.

At the event I’ll be showcasing some of the award-winning products created by Arbonne. So, if you fancy some pampering, come along! I’ll be able to show you some of the fabulous skincare cleansers, toners, moisturisers and creams to smooth out wrinkles and make your skin glow radiantly.

We can talk about the latest make-up trends, which colours are popular this season, and how to wear different types of make-up during the day and how to add special effects for evenings out.

I’ve noticed the Arbonne moisturising lip balms are extremely popular at this time of the year when it’s still cold outside. The soothing moisture lip balm with sustainable shea butter can be used on its own, or because it’s clear in colour, it can be used as a base layer to protect your lips before a coat of lipstick. Having chapped lips can be awkward for eating and speaking and this deceptively simple product can ease painful lips and boost your confidence.

Arbonne is a pioneer in plant-based, 100% vegan, cruelty-free products, created from sustainable sources and backed by both scientific and clinical research. I am proud to be a brand ambassador for this amazing company with its holistic values to improve the skin, body and mind, inside and outside.

I mentioned cake at the beginning and there will be plenty of cake at Wet Led on the 16th of March. Lots of cake and lots of drinks as well! I’m hoping the evening will be filled with fun and laughter, chatting about everything from family to holidays, stories of adventures and most of all, bringing people together.

I hope anyone who arrives as a stranger will leave as a friend. My event “Celebrating 40 Years of Arbonne” is open to everyone however please confirm you’re coming (very important for cake supplies!) using the contact details below.

Celebrating 40 years of Arbonne – Hosted by Rachael Chiverton

Venue: Wet Led, Church Street, Macclesfield

Date: Monday 16th March

Time: 7pm to 9pm

Please comment here if you can come along, or please give me a call on 07756 772950. If there are any Arbonne products you would like to purchase on the evening, please let me know on or by Friday 13th of March. Any products can be ordered on the night for prompt delivery.